Dr. Veena S Rai
Education Details
| Degree | Institution | Specialization | University | Year |
| LLB | Vivekananda Law College | Law | Mangalore University | 2019 |
| LLM | Manasa Gangotri | Constitution Law and Business and Trade Law | Manasa Gangotri | 2002 |
| MBA | IGNOU | HR | Indira Gandhi Open University | 2011 |
| PGDMM | Mysore University | Marketing | Karnataka state open University | 2014 |
| Ph.D. | Visvesvaraya Technological University Belagavi | HR | Visvesvaraya Technological University Belagavi | 2021 |
Experience Details
| Field | Designation | Workplace | From | To |
| Teaching | Associate Professor | Srinivas Institute of Technology | 2008 | 2020 |
| Research | 5 Years | 2015 | 2020 |
Subjects Handled
| Management and organizational behavior , Business Law , Business Government and society , Labour Law and Employee Relation , Integrated marketing Communication , Service marketing , Consumer Behavior , Strategic management , International Human Resource management , Recruitment and Selection , Supply Chain management , Entrepreneurship and Legal Aspect |
Area of Interest
| Business law and Labour Law , Marketing , HR , International Law |
Publications in Journals
| National Journal | |
| 1 | Presented a paper Titled, “A comparative analysis of Digital Transformation of E-Commerce on Technophobic and Tech Savvy Community”, in Two days International Conference on the Theme “Managing Business Transformation in the Digital Era,”on 29th and 30th April 2022 organized by Department of MBA ,Srinivas Institute of Technology Mangalore with ISBN 978-93-92537-44-8 |
| 2 | Published a paper in the National Conference held by Srinivas University Mangalore on 5thth of Oct 2019 on the Theme, “Mobility,Stability and Sustainability Challenges for Social Science, Management, IT and Education on the Topic “A study on Millennial perception on Marketing Innovation.” With ISBN: 978-81-941751-5- |
| 3 | Published a paper in National Conference on Rural Entrepreneurship on the topic “An Outlook of the Status of Rural Women Entrepreneur”: Agribusiness Perspective” at ALVAS Institute of engineering & Technology Department of Business Administration on 30th April 2016.with ISBN No:978-93-81195-86-486-40/Pp-23-28 |
| 4 | Published a paper Anekant Institute of Management Studies (AIMS) BaramatiPune on 5th of October 2019in on the theme “Higher Education Metamorphosis: Quest for Quality”. “A Study on Millennial Perception and Behavior regarding Digital Marketing with special reference to LL Stream LLP, Bengaluru with ISBN :978-81-925257-7-8 Vol 2//PP- 72 |
| International Journal | |
| 1 | Published a Paper on. “Effect of Job Stress on Employee Performance– With Particular Reference to Technical Institutions in Karnataka Neuroquantology | October 2022 | Volume 20 | Issue 14 | Page 968-972 | Scopus index Q3 link 10.4704/nq.2022.20.14.NQ880135 |
| 2 | Published a Paper on. “Stress Management Leading to Job Performance of Female Faculties in Technical Institution at Dakshina Kannada District, Karnataka in Journal of Xi'an University of Architecture & Technology JATJ ISSN No : 1006-7930 Volume XIV, Issue 10, 2022 –page 184-199 impact factor 3.7 Scopus index Q2 link https://doi.org/10.37896/JXAT14.10/315916 |
| 3 | Published a Paper titled, Challenges of Virtual Learning - A Insight on Management Education in. International Journal of Trends in Scientific Research and Development, IJTSRD,ISSN No-2455-6470: Volume-6 Issue-1/PP -Impact factor: 6.055 UGC Index Nov-December 2021-Paper ID-IJTSRD-47771. |
| 4 | Published a Paper on. “A study on impact of e commerce on life style transformation of slackers and millennial – a comparative analysis,” in International Conference on “Horizons in Commerce, Management and Economics: A way forward”. International Journal of all Research Education and Scientific Methods (IJARESM), ISSN:2455-6211- Volume-9,Issue-3/PP324-328,March-2021Impact factor :7.429 |
| 5 | Published a Paper on, “Progressive learning through digital transformation-Reshaping facility Learning ,”in International conference on “Innovative Management Practices :Growth to Survival-Impact of Covid19”,International Journal of Trends in Scientific Research and Development, IJTSRD,ISSN No: 2456 – 6470, Volume-5 Issue-1/PP 844-647-Impact factor: 6.055 UGC Index |
| 6 | Published a paper on, “Job Performance and Job Satisfaction of Female faculties in Technical Educational Institution Based on job Profile and Employer commitment with Special Reference to Dakshina Kannada district’’ International Journal of Scientific Research in Science ,Engineering and Technology, IJSRSET,ISSN No: 2295-1990, Volume-4, Issue-10/5128 / Pp-66-76Impact factor: 5.016 UGC Index |
| 7 | Published a paper on,“ Exploring stress related to demographical factor and confidence in managing Stress with special reference to Female faculties of Technical Institution in Dakshina kananda District”. International Journal of Trends in Scientific Research and Development, IJTSRD,ISSN No: 2456-6470, Volume-2 Issue-2/PP-662-670Impact factor: 4.382 UGC Index |
| 8 | Published a paper in International Journal of Engineering Research and Modern Education (IJERME), “Stress Management among Students and Its Impact On Their Effective Learning,”ISSN (Online): 2455 - 4200 (www.rdmodernresearch.com) Volume I, Issue I, 2016 ,PP-355-362,Published a paper on, “Technical Teachers Apprehensions and Self – Assurance: A study with special reference to Dakshina Kannada District”. Asia Pacific Journal of Research ISSN (Print): 2320-5504 ISSN (online):2347-4793, Vol-1 PP-42-48 with Impact factor: 6.58 |
| 9 | Published a paper on Exploring the interrelation between job Profile Stress and confidence in dealing with stress and coping strategies for female faculties in Technical educational Institution in Dakshina Kannada district Common Wealth journal of Commerce and Management Research( CJCMR) ISSN :2393-85IX volume 5,Issue 2 PP-26-55Impact factor :4.382 UGC Index |
| 10 | Published a paper in, “Coping Strategies Adopted by Employees in Technical Educational Institution to Manage Stress –an Explorative Study”International conference 37th World Management Congress Indira Gandhi Technological and Medical Sciences University, Ziro Commonwealth Society for Innovation & Research. Date: 3 & 4 December 2016 Venue: Vivanta By Taj, Panaji, Goa. ISSN2277-9302.Vol.VI, Issue 8(I).(IJMR) Pp-25-34 |
| 11 | Published a paper in International Journal of Engineering Research and Modern Education (IJERME), “Stress Management among Students and Its Impact On Their Effective Learning,”ISSN (Online): 2455 - 4200 (www.rdmodernresearch.com) Volume I, Issue I, 2016 ,PP-355-362, |
| 12 | Published Paper on “Contemporary issues in Work LIFE Balance and stress management on “2nd International Education and Leadership summit IELS 24thfeb 2016 in Pune ISSN No-2277,9310 |
| 13 | Published a paper on “Changing Landscape of E-Commerce-An Effective Sales strategy In Marketing.” Innovative Practices in Management, IT, Education and social Sciences on at Srinivas Institute of Management Studies on 17th October 2015 ISSN No-22490558 /PP-388-394 |
Paper presented in conferences
| National Paper | |
| 1 | Presented a paper titled “An Over View On Impact of Covid on Chosen Industry’s and its Upshot on Career Issues” in National conference, On the Theme “Navigating Indian Economy in the Post Covid Era-Issues , Challenges and Solutions” organized by NMIT BANGALORE ON 8th April 2022 |
| 2 | Presented a paper titled, “ A Study On Impact Of Covid-19/Pandemic On Revitalized Transformation Of Homestay And Resorts- An Insight On Overcoming Obstacles” in National Conference on the Theme , “Business Resurgence In post Pandemic Era-Path Ahead”, Organized by SDM College of Business Management Post Graduate Center for management studies and Research ,Mangalore on 15-67-2022 |
| 3 | Participated in two days National level Seminar on,” “Contemporary issues in IPR in India ”Department Graduated studies and Research in Commerce and Internal Quality Assurance Cell, Sahyadri Commerce and Management college ,Shimoga, Karnataka 24th and 25th September 2021 |
| 4 | Published a Paper on, “Progressive learning through digital transformation-Reshaping facility Learning ,”in International conference on “Innovative Management Practices :Growth to Survival-Impact of Covid19”,by NITTE Institute of Technology Department of Management studies on 9th and 10th December 2020 |
| 5 | Published a paper on, “ Information Technology in Education,” in International conference on “Emerging trends in Management ,Information Technology and Education” , by Srinivas University College of Management and Commerce in Association with Institute of Productivity organizers on 16th and 17th of August 2019with ISBN Number 978-81-941751-2-4 page no 68 |
| 6 | Published a paper in SIMS on , “Reinventing strategies for emerging service marketing ,”on 23rd March 2017 in national conference on ,“Reinventing Opportunities in management ,IT and Social science with ISBN No.: 978-93-5268-756-5 Pp-68-7 |
| 7 | Published a paper Anekant Institute of Management Studies (AIMS) Baramati Pune on 5th of October 2019in on the theme “Higher Education Metamorphosis: Quest for Quality”. “A Study on Millennial Perception and Behavior regarding Digital Marketing with special reference to LL Stream LLP, Bengaluru with ISBN :978-81-925257-7-8 Vol 2//PP- 72 |
| 8 | Published a paper in the National Conference held by Srinivas University Mangalore on 5thth of Oct 2019 on the Theme, “Mobility,Stability and Sustainability Challenges for Social Science, Management, IT and Education on the Topic “A study on Millennial perception on Marketing Innovation.” With ISBN: 978-81-941751-5- |
| 9 | Participated in Two days National Conference on the theme on “Consolidating Social Enterprises through Corporate Social Responsibility Initiatives: Issues and Challenges”, organized by AJ Institute of Management (AJIM), Mangaluru, on 14th and 15th December 2018. |
| 10 | Presented a paper in National Conference on Future OF WORK-The New Practice on the Topic ,”Work related Challenges faced by female faculties in technical educational Institution ’’at Jain University on 28-2-2018 |
| 11 | Presented a paper in SDM Post graduate center for management Studies and Research on, “Creating CSR and Consumer Demand through Green Branding, in 10th National conference on,” “Global Branding “held on 3rd march |
| 12 | Presented a paper in SDM Post graduate centre for management Studies and Research on, “Social security benefit for Unorganized sector”, on 26th November 2015 |
| 13 | Presented a paper in National Seminar on, Contribution of E-HRM to HRM effectiveness” at Srinivas Institute for Management Studies on 23rd April 2015- Published |
| 14 | Presented a paper in National Seminar on, “Role of Rural Banking on the Development of Rural India” at Alva’s Institute of Engineering and Technology Department of Business Administration on 14th February 2015 |
| 15 | Presented a paper in National Conference on A Great place to work on the topic “Stress free work place- a way to keep employees happy” at SDM Post graduate center for Management studies & Research, Mangalore on 19th Feb 2016. |
| 16 | Presented a paper in National Seminar on, “ Effective Applicability of Maternity Benefit act “Srinivas institute of Management studies on27th September 2014 |
| 17 | Presented a paper in National Seminar on, “ Analysis of teambuilding General Problems and solutions” in SDM post Graduate Centre for management studies and Research Centre on 14th March 2014 |
| 18 | Presented a paper in National Seminar on , “Legal constraint in Business Growth ”on 26-4-2013 in SIT |
| 19 | Presented a paper on,“ The Effectiveness of Strategic Leadership and its importance in the Present Context”, on 8-2 -2013 in ST Aloysius |
| 20 | Presented a paper in National Seminar on “Consumer Protection and the Banking Services, A legal Perspective” on 13th April 2011 In Srinivas Institute of Engineering and Management Studies |
| 21 | Presented a paper in National level paper presentation Relevance of Competence mapping in the present Context on 18th& 19th February 2011 in Shayadri college of Engg. Mangalore |
| 22 | Presented a paper in National Seminar on “Emerging Trends in Indian Services Sector” on 26th& 27th April 2012. In Srinivas Institute of Engineering and Management Studies |
| 23 | Resource person for National Seminar on Second Phase of green revolution 1st, 2nd& 3rd April 2004.In Vivekananda College Puttur |
| Inter National Paper | |
| 1 | Presented a paper Titled, “Role of disruptive technology in tourism industry, leading to life style transforming - a study with special reference to coorg in Two days International Conference on the Theme “Transforming Business Practices through Disruptive Technologies ”on 25th and 26th November 2022 organized by Department of MBA ,NMAIT Bangalore |
| 2 | Presented a paper on, Eco Tourism Coorg-Sustainable Challenges”, in international conference on, “Sustainable Management Practices for Inclusive Growth: Issues, challenges and Strategies”, By AMITY Business School, Amity University Haryana, Gurugram |
| 3 | Presented a paper Titled, “A comparative analysis of Digital Transformation of E-Commerce on Technophobic and Tech Savvy Community”, in Two days International Conference on the Theme “Managing Business Transformation in the Digital Era,”on 29th and 30th April 2022 organized by Department of MBA ,Srinivas Institute of Technology Mangalore |
| 4 | Attended International Conference on, “The role of Banks and other Financial Institutions in funding support for sustainability of Start-Ups” on 28th May 2021by Sahyadri College of Engineering and Management Department of Management studies in collaboration with SHINE Foundation |
| 5 | Presented a Paper on . “A study on impact of e commerce on life style transformation of slackers and millennial – a comparative analysis,” in International Conference on “Horizons in Commerce, Management and Economics: A way forward ”by Maharashtra college of Arts ,Science And Commerce, Mumbai on 13th of March 2021 |
| 6 | Presented a Paper on, “Progressive learning through digital transformation- Reshaping facility Learning”, in International conference on “Innovative Management Practices :Growth to Survival-Impact of Covid19”,by NITTE Institute of Technology Department of Management studies on 9th and 10th December 2020 |
| 7 | Attended 2 days International conference on ,”Tackling opportunities and Vulnerabilities during the Pandemic Techno and Human Approach on 27th and 28th August 2020 SDM College of Management |
| 8 | Attended a International Conference on,Agri business management –oppurtunities and Challenges in Sahyadri College for Engineering and Management Studies on 10th October 2014 |
| 9 | Attended anInternational conference on the Theme , “Emerging Trends in Studies ,Training ,Research and Consultancy in the area of Commerce Management ,Vocational ,Social ,Environmental ,Engineering and Technological Education,” by Indo Global Chamber of Commerce ,Industries and Agriculture in Association with CIU Indira Gandhi Technical and Medical Science University, Ziro Common Wealth Society for Innovation and Research Department of History, Devchand college ,Arjunnagar in 37th World Management Congress Indira Gandhi Technological and Medical Sciences University, Ziro Commonwealth Society for Innovation & Research. Date 3 & 4 December 2016 Venue: Vivanta By Taj, Panaji, Goa. |
| 10 | Attended International Education and Leadership Education and Leadership summit , “Changing role of education in the field on Commerce, Social Science ,Management ,Engineering and Technology”, byIndo Global Chamber of Commerce .Industries and Agriculture in Association with Confederation of India University International Education and Leadership summit IELS 24thfeb 2016 in Pune |
Workshop/Seminar attended/Guest lectures delivered
| 1 | Participated in 5 Days FDP on Research Publication and ethics from 16-11-2022 to 20-11-2022 Conducted by NMIT Bangalore |
| 2 | Participated in 6 Days Faculty Development Programme on Professional Quality Enhancement from 7-11-2022 to 12-11-2022 |
| 3 | Participated in 3 days FDP on , “Creative Thinking and Quality Publication” conducted by SAI RAM college of Engineering ,Ankel ,Bengaluru from 29th September to 01-10-2021 |
| 4 | Participated in NPTEL FDP on Leadership and Team effectiveness from January 2022 to April 2022 |
| 5 | Participated in one week Programe on AICTE Incorporating Universal Human Values in Education (An AICTE Initiative) from 27-9-2021 to 1-10-2021 |
| 6 | Participated in one week short term training programme on, “ Advanced Multivariate Data Analytics using R and Structural Equation Modeling using AMOS” . From 21st June 2021 to 25th June 2021 conducted by Nitte Meenakshi Institute of Technology, MBA Department, Bangalore |
| 7 | Participated in one week short term training programme on ,”Innovative Approaches in Teaching Pedagogy. From 30st may 2021 to 5th June 2021 conducted by Sahyadri College of Engineering and Management ,Mangalore Department of MBA in association with AICTE |
| 8 | Participated in six days online short term training programme on DATA ANALYTICS IN BUSINESS from 3rd may 2021 to 8th may 2021 conducted by Department of MBA in association with AICTE |
| 9 | Participated in two days Faculty Development Programme on, “Academic Writing and research Methods” on 8th to 9th April 2021 organized by Srinivas Institute of Technology Valachil ,Mangaluru |
| 10 | Participated in one week webinar series on Faculty Development Programme on , “ Insight on Writing Research Proposal and Funding Opportunities ” on 20th to 24th July 2020 organized by Research and facilities group by ST. Joseph Engineering College ,Vamajoor ,Mangaluru |
| 11 | Participated in 4 days Faculty Development program on Researching Methodology on 2nd to 5th December 2020 by NIITE Institute of Technology Bangaluru. |
| 12 | Participated in one day faculty Development programme A National webinar on, Data Analysis Using Excel, ”on 12th August 2020 by Sanathana Research and Training Institution. |
| 13 | Participated in three days Faculty development Programme on Research methodology –A skill based approach on August 29 to 31 2013 in St. Aloysius institution for management studies |
| 14 | Attended one weeks FDP by NPTEL , on Intellectual Property Rights and Competition Law with Elite certificate on SEPTEMBER 2019 by IIT Madras in association with MHRD |
| 15 | Participated in one day Faculty development Programme on, “Best Practices in Teaching” on August 4th 2017 organized by Srinivas College of Pharmacy in Association with Indian Pharmaceutical Association, D.K.District |
| 16 | Participated in ten days Faculty Development Programme In Srinivas Institute for Management studies in Coordination with NITK-Steps, EDII, Ahmadabad, NITK in SIMS on 3-2-2014 to 12-2-2014 |
| 17 | Participated in two days International workshop, on “Enhance Communication Skills for Environment and sustainable Development”, by Society for Environment and Sustainability Development, New Delhi on 27th and 28th February 2021 |
| 18 | Participated in two days’ workshop on, “ICT Enabled Teaching –Learning Process organized by RVCE Bengaluru and IQC of SIT Mangalore under Share and mentor Institutions (Margadharshana )Scheme of AICTE from 18th to 19thfeb 2019 |
| 19 | Participated in a One day workshop on “Conflicting Roles and Commitment of Teachers in Higher Education- A Neuro Science perspective” organized by Srinivas Institute of Technology, Department of MBA, Valachil, Mangaluru, on 25th April 2017. |
| 20 | Attended a workshop for,” “Indian Higher Education for 2010 and beyond on 26th march2005 in AIMS |
| 21 | Participated in 3 days workshop on Research methodology and latex in Mite from July 19th to 21st 2016 |
| 22 | Attended four days’ workshop of “High Impact teaching Skills (HITS)”on 19th to 22nd July 2010.In Srinivas Institute of Technology |
| 23 | Attended national level workshop on, “Extension and outreach Activities of the College, New Dimension on 24th March 2005.In SDM Law college |
| 24 | Delegate for HR symposium “Managing Human Resource during Economic Slowdown” on March 2nd& 3rd2012 in Shayadri college of Engg. Mangalore |
| 25 | Delegate for National Seminar for “Rethinking of Legal Education” on 16th Sept. 2006.in SDM Management Studies |
| 26 | Delegate for State level Seminar for “Status of Legal Education” in Karnataka on 17th September 2005in SDM Law College. |
| 27 | Conducted Interview Preparation & Management skills workshop on 25th&28thJuly 2011. In Srinivas Institute of Engineering and Management Studies |
| 28 | Conducted Interview Preparation & Management skills workshop on 10th to 21st January 2011. In Srinivas Institute of Engineering and Management Studies |
| 29 | Was a resource person for 3 days workshop on Midas Touch-An HR for New Generation on 19/11/2021 for the topic, ‘The factories Act 1948&The Industrial Dispute Act 1947 -People’s Archive of rural India” organized by SDM College Department of PG Studies in Social Work |
| 30 | Was a Resource person for Sustainable Development goal-Lecture Series on 10-12-2021 ,“Difference between Equity and equality ,Need for Equity in Higher Educational Organizations” organized by NITTE ,A.B Shetty Memorial Institute of Dental Science on |
| 31 | Participated as Inaugurator of workshop titled ‘Research –An opening Move towards Enhancing Knowledge ‘and was a Resource person for the technical session titled “Basics of Social Science research “on for work shop on 2-3-2022 in Vivekananda College, Puttur |
| 32 | On the Topic, “How youth can lead? A Discourse on Leadership to Post graduate students of Vivekananda College on 11-7-2021 |
Projects Guided
| 1 | MBA projects | 68 |
Departmental Responsibilities
| 1 | Worked as Chief -Coordinator for Discipline and Dress code committee |
| 2 | Lady Welfare officers |
| 3 | Co –editor for magazine committee |
| 4 | Member of Anti Ragging Committee |
| 5 | Member of library Committee |
| 6 | Coordinator for women cell |
| 7 | Chairman of College internal Complaining Committee |
Awards/Achievements
| 1 | Secured a gold medal in Law |
| 2 | Topper in Constitutional Law Branch in LLM |
| 3 | Success fully completed the 8 weeks, “NPTEL online Certificate course on Service Marketing: A Practical Approach with Elite certificate on March 2018 |
| 4 | Success fully completed the 8 weeks, “NPTEL online Certificate course on Corpo-rate Social Responsibility with Elite certificate on March 2018 |
| 5 | Success fully completed the 8 weeks, “NPTEL online Certificate course on Human Resource Management with Elite certificate on April 2019 |
| 6 | Success fully completed the 8 weeks, “NPTEL online Certificate course on Intel-lectual Property Rights and Competition Law with Elite certificate on SEPTEM-BER 2019 |
| 7 | Success fully completed the 12 weeks, “NPTEL online Certificate course on Leadership and Team Building”, with Silver and Elite certificate on April 2022 |
Contact Details
| Email ID(Official) | veenasanthoshrai@sitmng.ac.in |
